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PAUL C BUFF PLM SYSTEM
01.22.2010

The Paul C Buff Parabolic Light Modification System (PLM) is basically a giant umbrella softbox.

It comes in umbrella diameters of 75", 55" and 42".  I have the 55" model.  This thing is big. Really big.

There are 2 models: white translucent and silver.  Get the silver model, it has a much higher efficiency rating and will thus put out more light than the white translucent. By putting the white diffusion sheet over the umbrella it essentially creates a giant softbox.

Better still, since it's configured as an umbrella, it's a snap to set up.

As you can see, even the 55" is huge. It can be used with any brand of flash, even with a speedlight. (correction: might not fit Elinchrom, which uses a proprietary 7mm shaft diameter)

 

What's the benefit of such a big umbrella-box?

 

  • The bigger the light source, the softer the light. Now softer doesn't always mean better - sometimes you want a harder light. But if you're looking for that big, soft, gorgeous, wrap around light you need a big light like this.
  • The bigger light source can cover a bigger subject. You can light cars with this thing.
  • It will make nice big, round catch-lights in your subject's eyes

 

Here are a few quick snaps in the front yard, taken at 2pm. Canon 30D w/17-55mm f2.8 EFS, ISO 100, f6.3, 1/250 sec. This metering knocked down the ambient by about 3 stops.

Look at how this giant light source wraps around Theresa!

Now here's the best part.  The cost?  $80.  That may not seem ultra-cheap to you, but consider the alternatives. The comparable modifiers from Elinchrom and Profoto run $1,100 and $1,485 respectively. That's 12x-15x the price of the Paul C Buff product!  Remember, you can use the PLM system with any brand of flash.

So here's another quiz question. You know me by now so the answer is obvious.  What will make a bigger difference to your images, the $80 PLM or an $8,000 1DsMkwhatever?

Laurence Kim Workshops

 

Location Lighting 101, Jan 23, Seattle WA:  sold out!

 

Building a Profitable Portrait Business, Feb 27, Seattle WA: seats available

 

Location Lighting 101, March 20, Vancouver BC: seats available

 

 


21 comments
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Shelley Rankin: This is what I have.  I need to get out and use it more! Shelley (02/22/10, 01:25)     
Scott Roeben: Man, alive, this is taking forever to arrive! It´s already been two weeks. You must have caused a stampede, Laurence! (02/16/10, 06:40)     
boudoir photography orlando: Thanks for sharing. I think it´s time for a new item in my inventory :-) I love your blog and your teaching skills. Natascha   (02/10/10, 06:26)     
dey manuel: do you think the 42" is enough for a full body covarege? (02/10/10, 08:05)     
Kris: Recent information from AB regarding PLM: Hi Kristian, Thanks for your suggestions - we have actually made some improvements to the PLM system that includes a smaller 7 mm shaft to accommodate strobe lights with a smaller umbrella mount. We will not have the new version of the PLMs in for another two to three months at the earliest. You can read about the other improvements being made to the PLMs here http://www.paulcbuff.com/pcb2009/progress-report.html . (02/04/10, 05:25)     
Scott Roeben: Ordered! Thanks for the tip on this one. (02/01/10, 01:15)     
laurence Kim: @Stefan: the package was very light, about 3 feet long and 6 inches across. (01/27/10, 07:21)     
Stefan Tell: Looks like a bit more flexible, portable and easy to set up than my Profoto 5 ft. Octa that I use a lot. Too bad that they only seem to sell to customers in the U.S. (+ Canada & Australia). How big was the total package when you got yours? I´m thinking of asking someone in the U.S. to buy it for me and would need measurements and weight to see what total cost for delivery would be? I couldn´t find any such information or their site. Thanks in advance. (01/27/10, 03:51)     
Lyn Ismael-Bennett: Ooooo...this got me drooling! Thanks for sharing! (01/26/10, 01:12)     
laurence Kim: @Kris: my bad, I forgot that Elinchrom uses a 7mm.  It will fit just about any other brand, though. (01/26/10, 07:47)     
Kris: " Remember, you can use the PLM system with any brand of flash. " Oh if that were true.  Unfortunately, it has an 8mm shaft, so cant be used with any Elinchrom flash heads.   Kris. (01/26/10, 07:41)     
Cecil Lee: Great tool to get an even wrap around lighting. How nice if it can be carried for travel... :) (01/24/10, 11:15)     
May: Thanks so much for your reply! I will check those companies out :) (01/23/10, 08:17)     
laurence Kim: @May: I got the lightstand from paul c. buff, not sure the manufacturer. I recommend Avenger or Matthews light stands.  @Jared: buy directly from Paul C. Buff. try Googling "Alien Bees". (01/23/10, 06:40)     
Jared Lyman: Where can I get one? (01/23/10, 04:34)     
May: Great post, thank you! I was wondering, what light stand are you using here? I am looking to get into OCF, but there are SO many stands out there...I\\\´m guessing this one has a boom arm attached? (01/23/10, 10:41)     
laurence Kim: @damien and Hektor: it will work fine with a speedlite even a 430, but obviously more power is better! @Paul, my last wedding of the season was October.  (01/22/10, 03:33)     
damien: i ordered mine about a month ago and it should get here any day.  can´t wait. it seems as this thing is getting bought by everybody!  it is a crazy deal.  how well do you find it works with the speedlights?  i was thinking i would probably have to pick up an alienbee to get the most out of it.   (01/22/10, 01:13)     
Hektor: Thanks for the article. You mention that the device will work with a speedlite - your setup shot looks like a 580. Do you think a 430EXII is powerful enough to make this usable? (01/22/10, 10:33)     
Paul: I love your website for all the useful information you post, but at the same time I also really loved looking at your work for inspiration... you have not posted a wedding since October?   Is there a reason for this..... (01/22/10, 10:00)     
K$: Thanks for sharing this.  Another positive is that it doesn´t catch the wind like a standard umbrella does.  Me likey! (01/22/10, 09:27)     
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